A trend-driven social media ad created to promote Once Upon’s new patterned photo books. Built around a strong copy hook and a reverse-video concept, I filmed and edited the content to create a playful, scroll-stopping short-form ad.
A short-form social media ad created for Once Upon, using simple visual design and subtle animation to communicate the message in a clear and engaging way. I was responsible for the visual design and animation.
A short-form ad created for Once Upon, combining illustration, animation, live-action footage, and editing. I developed the illustrations, animated the concept, filmed the footage, and edited the final video.
For this concept, the goal was to highlight Once Upon’s new patterned photo books in a way that feels emotional and nostalgic.
The idea was to unlock childhood memories. Since we didn’t have access to the right visual material, I explored AI-generated imagery to recreate those nostalgic scenes.
Concept & Idea
An emotional, story-driven ad focused on preserving meaningful life moments, using a wedding as a key emotional trigger.
Approach
This concept shifts from performance-driven messaging to emotional storytelling, highlighting the value of turning memories into something tangible.
Execution
AI-generated and animated elements were used to enhance the visual storytelling, blending real-life moments with soft, dreamlike motion.
My Role
Concept development
AI visual generation and animation
Editing and storytelling
Concept & Idea
A design-focused ad highlighting the variety of customizable book covers, targeting a more visually-driven audience.
Approach
Instead of focusing on the problem-solution structure, this concept emphasizes aesthetic choice and personalization, appealing to users who value design and visual identity.
Execution
The video showcases different color options and layouts, creating a visually engaging and satisfying browsing experience.
My Role
Concept development
Editing and animation
Visual direction
Concept & Idea
A performance-driven ad built around a relatable pain point: having thousands of photos stuck on your phone.
Hook
“Got 39,637 photos on your phone?” — designed to immediately grab attention and create recognition.
Execution
The video quickly transitions into an app walkthrough, demonstrating how easily photos can be turned into a photo book, ending with the final physical product.
My Role
Developed concept and hook
Edited and animated in After Effects
Structured the video for short-form performance (Meta / TikTok)
A team-based commercial animation created at Hyper Island as our first collaboration with a real client.
My role: Storyboard artist, illustrator, and animator.
Contributed to narrative structure, visual style, and animation of selected scenes.
An individual project at Hyper Island where the task was to create a looping Spotify Canvas for a favourite song.
I chose a Ukrainian folk song and created an animated canvas by combining my own illustrations with photography.
All visuals were drawn and animated by me.
