Concept & Idea
A TikTok-native ad built around an unexpected, chaotic hook to immediately capture attention in the first seconds.
Hook
“It almost ended badly…” — designed to interrupt scrolling and create curiosity.
Approach
The concept uses a relatable, imperfect moment to create authenticity, making the content feel organic rather than like a traditional ad.
Execution
Shot in a UGC style, with a fast-paced, raw feeling, leading into showcasing the product in a natural and engaging way.
My Role
Concept and hook development
Filming and editing
Structuring content for TikTok engagement
Concept & Idea
An emotional, story-driven ad focused on preserving meaningful life moments, using a wedding as a key emotional trigger.
Approach
This concept shifts from performance-driven messaging to emotional storytelling, highlighting the value of turning memories into something tangible.
Execution
AI-generated and animated elements were used to enhance the visual storytelling, blending real-life moments with soft, dreamlike motion.
My Role
Concept development
AI visual generation and animation
Editing and storytelling
Concept & Idea
A design-focused ad highlighting the variety of customizable book covers, targeting a more visually-driven audience.
Approach
Instead of focusing on the problem-solution structure, this concept emphasizes aesthetic choice and personalization, appealing to users who value design and visual identity.
Execution
The video showcases different color options and layouts, creating a visually engaging and satisfying browsing experience.
My Role
Concept development
Editing and animation
Visual direction
Concept & Idea
A performance-driven ad built around a relatable pain point: having thousands of photos stuck on your phone.
Hook
“Got 39,637 photos on your phone?” — designed to immediately grab attention and create recognition.
Execution
The video quickly transitions into an app walkthrough, demonstrating how easily photos can be turned into a photo book, ending with the final physical product.
My Role
Developed concept and hook
Edited and animated in After Effects
Structured the video for short-form performance (Meta / TikTok)
A team-based commercial animation created at Hyper Island as our first collaboration with a real client.
My role: Storyboard artist, illustrator, and animator.
Contributed to narrative structure, visual style, and animation of selected scenes.
An individual project at Hyper Island where the task was to create a looping Spotify Canvas for a favourite song.
I chose a Ukrainian folk song and created an animated canvas by combining my own illustrations with photography.
All visuals were drawn and animated by me.
A short animation where I brought my hand-drawn logo to life.
Created for my portfolio.
A solo experimental project focused on exploring AI as an emerging technology in motion design.
I created the base visuals through my own illustrations and photography, then combined them with AI video tools to generate and refine the animation.
