Concept & Idea
A performance-driven ad built around a relatable pain point: having thousands of photos stuck on your phone.

Hook
“Got 39,637 photos on your phone?” — designed to immediately grab attention and create recognition.

Execution
The video quickly transitions into an app walkthrough, demonstrating how easily photos can be turned into a photo book, ending with the final physical product.

My Role

• Developed concept and hook

• Edited and animated in After Effects

• Structured the video for short-form performance (Meta / TikTok)