Concept & Idea
A design-focused ad highlighting the variety of customizable book covers, targeting a more visually-driven audience.

Approach
Instead of focusing on the problem-solution structure, this concept emphasizes aesthetic choice and personalization, appealing to users who value design and visual identity.

Execution
The video showcases different color options and layouts, creating a visually engaging and satisfying browsing experience.

My Role

• Concept development

• Editing and animation

• Visual direction